Less is more? Morning Brew is one of CI's favorite curated email newsletters. It's smart, sassy, and relevant. Written primarily for millennials, enjoyed by millions (literally!) of all ages. Their website is a pure example of reductionism... one page, one large image, one sentence, and one input form field to subscribe. In this case, less truly is more.

There's swag, and then there's swag. The Hustle calls itself "your smart, good looking friend," and encourages you to board their "pirate ship." Their homepage looks like a scene from a 1970s punk rock show. The Hustle delivers.